About Us

Living Simply is an outdoor clothing and equipment specialty store (the first in Newmarket), and began in Wellington in the 1979. The store was conceptualised and run by Neil Newman who was originally involved with the EPI Centre environmental group. Neil retired in 2007 and closed his Jackson St shop in Petone. Our current store was opened in Auckland on Broadway, Newmarket in 1988 by Mark Sinclair a former school teacher, keen outdoorsman and Neil’s brother-in-law. Living Simply has always been an owner operated, family run business. With over 45 years of outdoor retail experience, and being the only independent outdoor retailer in Auckland we offer a highly specialised level of service and expertise. Current owner and managing director, Ben Sinclair has been involved in the business, and the outdoors from an early age, with vivid memories of multi day tramps in the spectacular national parks around New Zealand with his mum, dad and three siblings. He now enjoys sharing this experience with his young family and continues to impart his knowledge to customers and to our current team of outdoor enthusiasts who bring their own experience from many hours on the trail.

We stock a diverse range of premium outdoor clothing and equipment. This includes trail footwear, backpacks, sleeping bags, tents, rainwear, baselayers/thermals, fleece, downwear, socks & gloves. We also stock dehydrated food, stoves, cooking equipment and all your other hiking essentials.

Leading local and international brands in store include: Aarn Packs, Hoka, Salewa, Lowa, One Planet, Lowe Alpine, Rab, Osprey, Altra, Marmot, Mont, Earth Sea Sky, Leki, Deuter, La Sportiva, Montane, Hoka, The North Face, Merrell, Salomon, Smartwool, Platypus, MSR and Camelbak

Living Simply today, Auckland city's only independent outdoor store. Same location since 1988.

The Team

Ben Sinclair - Managing Director	Rob Worham - Manager	Mary Drenth - Assistant Manager
Christian Bilby - Sales Consultant	George Cacciopolli - Sales Consultant	Ben Carner - Sales Consultant
	Mark Sinclair opened Living Simply in Newmarket in 1988. He worked on the shop floor full-time up until October 2015.  He is now retired but continues to tramp, mountain bike and travel the world.
Mark Sinclair - Founder